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Marketing Executive - Law to £35k + benefits

Sales and Marketing

in London West End

Due to expansion this medium sized, prestigious City law firm are looking for a Marketing Executive. This is varied, challenging role reporting to the Marketing Manager and enjoying full involvement on Event organising, writing marketing literature and updating the Web pages. You will be able to demonstrate a track record in tactical marketing together with experience of working for a Partnership, particularly law.

This is a great opportunity for a marketing consultant with a minimum of 3/4 years relevant experience and a track record of implementing projects. You will:
*Contribute to the development of marketing plans and monitor the implementation of activities on a day to day basis, in terms of budget, progress, quality standards and results to ensure they are effective in terms of cost, time and results
*Advise and guide fee-earners and partners on efficient and effective use of resources (time, people and money) and in relation to a range of marketing communications and tools
*Initiate, and become involved in establishing systems to measure and evaluate the effectiveness of marketing activities undertaken against objectives and standards
*Ensure good knowledge of the legal services provided in order that the marketing relates directly to the needs of the client / target
*Supervise the marketing assistant in the administration of all marketing activities
Specific
*Organise events, receptions, seminars and hospitality for clients and targets
*Draft press releases and articles to profile current cases, deals etc
*Draft and monitor the production of marketing material, including case studies, partner profiles, leaflets, handout material for seminars, adverts and flyers
*Draft and develop a number of newsletters
*Become involved in the development, use and maintenance of the CRM system, ensuring its effective use as a resource and to support marketing activities; supervise the cleansing/checking and inputting of data; devise appropriate mailing lists; design reports
*Maintain the firm’s website and ensure any requests are fulfilled
*Assist with the preparation of tender documents and presentation materials
*Advise on advertising in relevant publications to raise profile and in relation to recruitment advertising
*Undertake research and project work as required, specifically to ensure good knowledge of competition and current market place.
*Supervise the update of directory entries, undertaking internal research, as appropriate.

YOU: Ideally a graduate CIM qualified or working towards this and previous experience of working in a legal Partnership.

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