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Marketing Executive |
|---|
Sales and Marketing |
in London City |
| Reporting to the Head of Group Marketing, and working within a team of four. Key areas of responsibility are:
To manage all aspects of marketing campaigns for a financial markets Index and Analysis company. Be the marketing representative for the key indices meeting with internal audiences, vendors, clients and prospects Plan and deliver the marketing tools, information and tactics to enable us to achieve its campaign objectives, covering collateral production, web, direct marketing, advertising and sales presentations Responsible for all client communication regarding the indices Liaise with and provide marketing support to relationship development and regional sales Key aspects of the position are: Implement an integrated marketing and sales plan. Implement processes to market test and evaluate marketing strategies and campaigns. Attend sales meetings and build relationships with investors and key influencers. Compile competitor information and research to aid marketing planning Create marketing collateral and sales support including print, web and presentations. This involves copywriting for brochures and web pages. Manage campaigns and road show programme with regional sales and marketing teams Manage relevant budgets Coordinate agencies to deliver collateral Produce a monthly market intelligence and competitor analysis report for internal distribution Qualifications/Experience It is expected with limited supervision the candidate will be able to deliver each of the key objectives of the role identified above. It is therefore expected that he or she will have: At least 4 years professional experience in the financial services industry Experience in dealing with staff at the most senior level Excellent Academics preferably with marketing qualification Strong planning, writing and verbal communication skills Strong IT skills, PowerPoint is essential |
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