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Marketing Manager - Personal Tech Group |
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Sales and Marketing - Marketing Manager |
in London West End |
| Reporting directly to the Marketing and Publishing Directors in an international market leading IT Publishing Company. Working for the Personal Technology Group you be delivering quantity and quality of readership to generate advertising revenue according to sales and publishing prices. Devising marketing strategy to advertisers incorporating the necessary research, promotions and communications to maximise sales potential and competitive positioning. Developing and managing above the line, retail and direct communications strategies. Working with distributors and new-stand managers to achieve circulation objectives.
The right candidate will have five years experience in a strategic marketing environment focusing on marketing mix and database management/segmentation combined with a strong understanding of individual impact on needs of the business, experience in using MS Project, a degree or relevant Marketing qualification and experience of managing people and project simultaneously is essential. |
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