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UK Online Marketing Manager |
|---|
Sales and Marketing - Marketing Manager |
in London West End |
| Purpose
- The main role of the UK online marketing manager is to creatively entice as many travel buyers as possible to visit the .co.uk site as cost effectively as possible. - Reporting directly into the UK Country Manager, the role will involve managing a significant online marketing budget, attending and running strategy meetings with your portfolio of projects, reviewing campaign results, agreeing future activities and exploring new opportunities. - As ever with online marketing, the key role will be constantly looking at ways of enhancing response and conversion rates. - You will need to be fluent in both online campaign development and management and have the ability to understand and discuss creative treatment, their key elements, triggers and positioning rationale. - You will be focused on acquiring new customers and driving sales by managing the existing search engine optimization program as well as through trusted feeds, search inclusion and paid for keyword placement. Responsibilities - Working with partners to analyze and optimize deals against specific marketing metrics – adding, modifying, and removing placements as necessary - On an ongoing basis, running multiple reports from both internal tracking tools and partners’ external reporting tools, and aggregating data in useful formats to report on findings. - Continually monitoring, testing, revising and updating placements within existing CPM, CPC and CPA deals. - Managing search engine optimisation for the UK site. - Optimizing paid keyword marketing - Providing regular reports for search marketing spend broken out by placement to reconcile against budget. - Managing monthly invoices and overall management of budgets to achieve target ROI metrics. - Keeping up to date on changes in the competitive marketplace and on the media landscape including the products of key search and shopping comparison providers. - Maintaining direct relationships with key search publishers. - Other responsibilities will include assisting interactive artists and design teams with online ad creation. |
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